Are you struggling with high turnover or low occupancy in your rental units? Your strategy (or lack-thereof) may be to blame. Your marketing should be active, not passive. Hint: a basic “for rent” sign won’t do. Following are effective and creative ways to attract the right prospective tenants:
1. Define your audience, then tailor the message to it.
If you don’t have a specific target market, then you’re missing the mark. Understand the neighborhoods you’re working with. What do they value about that neighborhood? What are some selling points? When you can home in on the specifics, you’re more likely to find the right people for the rental.
2. Get social.
Social media is a great tool for building an audience and touting the amenities. Instagram is conducive for marketing properties because it allows you to share photos of properties and neighborhoods. But it only works as long as you’re consistent. Be sure to post several times a week to keep up the momentum and be responsive to inquiries.
3. Use word of mouth.
Don’t forget about referrals. Leverage the power of grassroots marketing; ask your customers to write recommendations and give them incentives for sending friends your way. The more you can engage happy renters, the easier it will be to find new renters for your properties. It’s estimated that consumers read an average of 10 online reviews before feeling able to trust a local business. So you can see why it’s important to have multiple solid reviews.
4. Strive for top-of-mind awareness.
While the priority is often renting today’s vacant properties, you should be proactive and plan for tomorrow. Curate and grow email marketing lists so you can stay in touch with prospects. And be mindful of adding value. Push out valuable content that doesn’t just promote your properties but the community at large. Then when the time comes, prospective tenants will know who to call.
5. Be in and for the community.
If you have multiple properties in the same geographic area, consider connecting with the community in an intentional way. For example, you might sponsor a Little League team or have a booth at a community festival. By positioning your company as a community partner, you become a trusted source and more than just a name.
In short, marketing your properties calls for outside-the-box thinking at times. Know that we’re in your corner and we have a vested interest in your success. If you are looking for professional property management, you can rest easy knowing that with us, you get much more than a property manager. You get a full team of skilled professionals with the expertise to provide you with the highest quality residential property management.
